Jim Rulison serves as the CEO for Media Loop LLC (formerly the National Center for Pain Inc). Jim oversees the day to day operations for all lead generation accounts, with a concentration in the healthcare industry. Before joining Media Loop, Jim was the CEO of PME Home Health and was the founder of one of the nation's first virtual call centers. He lives in Rochester New York area where he and his late wife raised their two children. Jim spends his free time with his family and enjoying cooking and his two dogs.