Kartik Hosanagar is the John C. Hower Professor of Technology and Digital Business and a Professor of Marketing at The Wharton School of the University of Pennsylvania. Kartik’s research work focuses on the digital economy, in particular the impact of analytics and algorithms on consumers and society, Internet media, Internet marketing and e-commerce. He is a ten-time recipient of MBA or Undergraduate teaching excellence awards at the Wharton School. Kartik cofounded and developed the core IP for Yodle Inc. He is also a cofounder of SmartyPal Inc.