Kartik completed his MBA in Marketing from the University of Pittsburgh, Katz Graduate School of Business. After five years of experience in the Marketing, Sales and Product development in various companies, he joined Nobel Hygiene as the Vice President - Marketing & Commerce, in 2014 with the aim of learning scaling, while increasing awareness for adult diapers. Nobel Hygiene is the undisputed leader in the adult diaper category and the only Indian manufacturer of both adult and baby diapers. The vision behind starting this company was to create a healthier, safer environment for the stages in life where one is most vulnerable. It is one of the fastest-growing consumer goods companies in India, with the objective of providing Indian consumers with the best-in-class, hygiene products. He credits all his learnings about Indian business to the company; and learns more from each market visit. His first formative experiences in sales left him with a deep appreciation of the scale in India, and how "dhanda" is done on the ground. At Nobel Hygiene, Kartik’s role consists of tying together the various facets of the company and to increase efficiencies in functioning across different verticals. He spearheads the marketing and advertising activities, along with overseeing new product development and human resources, to help the company achieve its yearly goals.