A champion in the cause of indoor air quality, Mansoor Ali brings his passion for the air we’re breathing through nearly three decades of work experience in multiple consumer durables. Before he took the baton for air treatment, Mr Mansoor had been involved in sourcing, selecting, identifying and setting up the entire business for several home appliances in India. This list includes the first microwave oven, gas tables, kitchen hobs and cooking ranges. After kitchen appliances, he moved on to introduce air treatment appliances in India like air purifiers, dehumidifiers and portable air conditioners. In this arena, he has kept a close eye on the business cycle for both Indian and international brands - observing the trajectory of these brands from their arrival in the Indian market to their current levels. Mansoor Ali is now the founder of the AMFAH group and manages business and company operations for both India and international markets.