Menu
Go to Home
Stories & Media
Brands of New IndiaSMB StoryYS GulfHerStorySocialStoryEnterprise StoryThe Decrypting StoryThe CaptableYS LifeYS HindiYS TamilCreators StoryAutoStory
Videos
YourStory TV
Learn
YS University
More
CompaniesYS ClubPartner with UsMyStoryYS ResearchCovid Tributes
Events
All EventsTechSparks '23
Stay Connected

Download YourStory App :

Stories
Your Story
SMBStory
YS Gulf
HerStory
SocialStory
Enterprise Story
The Captable
The Decrypting Story
Creators Story
YS Life
YS Hindi
YS Tamil
AutoStory
Videos
Money Matters
Daily Dispatch by YourStory
C-Suite with Shradha Sharma
Human Beyond Resources
Build and Grow
DIGIRUPT Finance
Super Shippers
All videos
Companies
Browse Startups
List your Startups
page logo
TechSparks '23
YS हिन्दी
YS GulfYS GULF
EnglishHindiTamil

Nikita Rana

Founder of Spotlight (a marketing consulting firm)

spotlightconsulting.in

  • 3rd Nov 2016
    Press releases are so yesterday
    Why brands can't PR their way into the hearts of millennials