![Photo of Priti Rathi Gupta](https://images.yourstory.com/cs/images/undefined/pritiRathiGuptaprofilepicfinal-1605090443270.png?crop=faces&ar=1%3A1&format=auto&w=256&q=75)
Priti Rathi Gupta
Priti Rathi Gupta can be best described as a financial feminist. Founder of LXME, India’s 1st Financial Planning Platform for Women and MD and Promoter Anand Rathi Group, she launched LXME with an aim to bridge the gap between women and finance. LXME powers women across life stages to invest in a customised, easy and hassle-free product and take charge of their money. Beyond a financial planning platform, LXME also drives financial awareness and offers a robust community for women, centered around money conversations.