Raghunandan Saraf, is from a small town named Sardarshahar, in Rajasthan. He is an MBA professional from Shree Ram College of Commerce, Delhi. After completing his studies in 2009, he joined his family business- Saraf Furniture. His passion to capture new market trends on e-commerce turned him into an entrepreneur of the e-commerce business. In 2014, he started Insaraf.com with a vision to make every home beautiful. It was inaugurated with limited designs and a small team. Raghu realized that people like their homes to be unique with individual furniture choices. This concept extended the possibilities of creating customized handcrafted Sheesham wood furniture on a big scale. His passion and dedication revived the family business and gave it a new foundation in six years. He believed in giving a brand new identity to this legacy of wooden furniture business with ethics. He is on a mission to help everyone excited to create, renovate, and adore the beauty of Sheesham wood.