Vahishta Mistry started helping San Francisco startups fight churn and improve retention in 2013 while on a 2-year backpacking trip. He's a big fan of predictive analytics, marketing automation, lists, and the Oxford comma. Back in Mumbai now, he consults with startups on churn and blogs (professionally) at www.customersuccess.in and (personally) at www.vahishta.com.
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