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AADAR

AADAR

India's 1st Digital Ayurvedic Platform for Men.

HealthTech / MedTech / Healthcare

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Products and Services

Men's Wellness Products

AADAR understands the challenges men face in today’s world and brings you a perfect blend of natural ingredients backed by Ayurveda for men

Men's Wellness Products

AADAR understands the challenges men face in today’s world and brings you a perfect blend of natural ingredients backed by Ayurveda for men.

Health and Fitness

Basic Information

AADAR is a Mumbai based Ayurveda brand tech platform founded in 2018 by an ex-IITB Alumnus. It is a digital platform that brings together ancient wisdom via Ayurveda to the customers of today using technologies of the future in form of easy-to-consume products & services (e.g. doctor consultations) focused towards overall men’s health. It is the world's first and only Ayurveda brand focused for men. They envision to solve the problems by additionally providing consultations as part of the entire product.

Legal Name

:

Inmart Commerce Private Limited

Headquarters

:

Mumbai, Maharashtra , India

Business Model

:

B2C, D2C

Founding Date

:

1st Jan 2018

No. of Employees

:

11 to 20

Core Team

:

1.

Aadil Shah

Founder & CEO

Timeline

2018

Dec | Product Launch

Launched Products On Amazon

2019

Feb | Started Generating Revenue

Started getting revenues from E-commerce channels

May | Advisor Onboarded

Syed Safawi - Ex-VLCC MD

2020

Jan | Raised Funding

First Round Raised from LV + Sprout ventures

2021

Jul | Accelerator / Incubator Program

Graduated form CoHort 6 of IITSTARTUPS - Accelrator program from SF, USA

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Revenue Stream

E-commerce - Product

Physical Commerce

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Target Market

B2C

Target Customer: Male; Aged 28-40 years; Married/In a relationship; Looking for alternative + holistic care; Tier 2/3

User Age

:

26 to 34, 35 to 45

User Income

:

Upper-middle Income, Lower-middle Income

Location

:

India Tier 2, India Tier 1

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Funding

Total Funding

$290.0k

Investors

:

1.

LetsVenture

2.

Artha Venture Fund

3.

Sprout Venture Partners

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