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YSTV
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Brands
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YSTV
AADAR is a Mumbai based Ayurveda brand tech platform founded in 2018 by an ex-IITB Alumnus. It is a digital platform that brings together ancient wisdom via Ayurveda to the customers of today using technologies of the future in form of easy-to-consume products & services (e.g. doctor consultations) focused towards overall men’s health. It is the world's first and only Ayurveda brand focused for men. They envision to solve the problems by additionally providing consultations as part of the entire product.
2018
Dec | Product Launch
Launched Products On Amazon
2019
Feb | Started Generating Revenue
Started getting revenues from E-commerce channels
May | Advisor Onboarded
Syed Safawi - Ex-VLCC MD
2020
Jan | Raised Funding
First Round Raised from LV + Sprout ventures
2021
Jul | Accelerator / Incubator Program
Graduated form CoHort 6 of IITSTARTUPS - Accelrator program from SF, USA
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B2C
Target Customer: Male; Aged 28-40 years; Married/In a relationship; Looking for alternative + holistic care; Tier 2/3
User Age
:
26 to 34,
35 to 45
User Income
:
Upper-middle Income,
Lower-middle Income
Location
:
Total Funding
$290.0k
Investors
:
1.
LetsVenture
2.
Artha Venture Fund
3.
Sprout Venture Partners
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