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Academy Of Traditional Art (ATA) is an idea that was selected among top 100 by IIM Bangalore NSRCEL. The startup was founded by Swarna Raja. This Idea is incubated at IIM Bangalore is supported by the Department of Science and Technology (DST) and Goldman Sachs. The main objective is to make available the traditional arts to a large number of audience beyond any boundaries. The courses this institute offers include three courses on Tanjore Art (depending on the level of expertise) and one course on Kerala Murals.