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A vertically integrated tech platform transforming retail through technology. It’s at the forefront of new-age commerce bringing efficiency and scalability through the digital transformation of traditional brands and retailers.
Basic Information
Founded in 2013, Ace Turtle is a vertically integrated tech platform transforming retail through technology. It's at the forefront of new-age commerce bringing efficiency and scalability through the digital transformation of traditional brands and retailers. Ace Turtle has two main business verticals - 1. SaaS 2. Licensed Brands. For more details, please login to https://www.aceturtle.com/about-us/
Legal Name
:
August Purple Services Pvt. Ltd
Headquarters
:
Bangalore, Karnataka, India
Business Model
:
B2C,  B2B  
Founding Date
:
11th Feb 2013
No. of Employees
:
151 to 250
Core Team
:
1.  
Nitin Chhabra
Co Founder and CEO
2.  
Berry Singh
Co Founder and COO
Target Market
B2B
Ace Turtle, with its proprietary platform – Rubicon, integrates online and offline retail channels enhancing efficiency and scalability through omnichannel transformation by intelligent use of data. Rubicon is used by large global brands as a SaaS platform and is also leveraged by Ace Turtle for its licensed Brands portfolio.
Client Segment
:
Retail,  Fashion & Accessories,  Furniture & Home decor,  Clothing & Apparel  
Target Companies
:
Large Enterprise  
Target Geography
:
India  
B2C
The Licensed Brands portfolio includes long-term licenses of marquee brands Lee, Wrangler, Toys “R” Us, and Babies “R” Us. It has a complete vertical offering from design, local sourcing to D2C for western brands for the Indian Market.
User Age
:
18 to 25,  26 to 34  
User Income
:
Upper-middle Income,  High Income  
Location
:
India  
Funding

Total Funding

$9.8M

Investors
:
1.  
Innoven capital
2.  
C31Ventures
3.  
Vertex Ventures
Detail Round Breakdown
Round 1

$34M

Series Name
:
SERIES-B
Date
:
2nd May 2023
Investors
:
1.  
Vertex Growth Fund
2.  
SBI Investment
3.  
Stride Ventures
4.  
Tuscan Ventures

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