Amar Canvas is an online platform that helps artists and handicraft makers sell their work online. An artist needs to submit ID proof and certain data to get started. Once a painter or handicraft maker signs up as a seller on the Amar Canvas website, the team verifies his or her identity. Once approved, the artist gets a personalised dashboard where s/he can upload artworks along with expected prices. The artworks are verified by the team, and - after approval - are displayed on the Amar Canvas website for buyers, with the addition of a small percentage to the price the artist expects. If the artwork interests a buyer, Amar Canvas picks it up from the artist’s home and delivers it. The company has tied up with the payment gateway company CC Avenue which allow the buyers to pay online. Amar Canvas adds its percentage share of the price, depending on the services and products. This usually falls between 10-20 percent, and includes the packing and shipping charges.