Founded by Mohit Prateek and Rashmi Bala in September 2020, Anakin helps e-commerce stores and brands increase their revenue using pricing, products and trends data, both from their competitors and markets. The platform comprises dynamic pricing software that helps to set pricing to better profit margins based on the prices or stock availability. Anakin’s platform also offers competitive intelligence based on stock levels, product visibility, new launches, promotional events, and product attributes. The platform tracks and categorises all the data using AI (Artificial Intelligence) and machine learning. The company counts Flipkart, RedMart and Nike among its clients, and claims that its platform has helped these companies in increasing their revenues by as much as 12%. Anakin operates in more than 12 countries.