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APPII was founded in March 2016 by Gary McKay, Brian McNulty and Adi Ben-Ari. The APPII platform allows individuals to create dynamic career profiles which are verified using blockchain technology. These ‘Intelligent Profiles’ represent the first time in the global recruitment industry that candidates can use blockchain technology to verify qualifications, career history, and other career achievements. For recruiters, this collaboration not only provides the reassurance that all information on a candidates’ application is accurate, but also significantly reduces the cost and time to hire – a major benefit to employers, particularly in the public sector and financial services, where extensive personal background checks take place. For candidates, the blockchain-based Intelligent Profiles act as an assurance that they will be measured on their achievements, rather than the format of their CV. The platform uses biometric identification to ensure the validity of candidates. Going far beyond basic identity verification, APPII’s technology uses biometric scanning to compare a selfie taken on its mobile application with official photographic identification.