Founded in 2016, Attentive’s marketing and analytics software helps customers from Urban Outfitters to Jack in the Box go beyond plaintext to create messaging campaigns with rich media such as video, audio and GIFs. Companies can customize messages based on actions of its consumers, such as abandoning a shopping cart, or demographics. The software integrates with customer service and email software, such as Zendesk or MailChimp, to provide a smoother communication channel for retailers to interact with their consumers. After a $110 million Series C raised across two tranches in January and April 2020, the New York City startup on September 2020 closed a $230 million Series D funding round led by existing investor Coatue. The company has now raised $394 million total as it comfortably enters unicorn territory with a $2.2 billion valuation.