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Auric

Auric offers natural premium ayurvedic beverages for every occasion.

Direct-To-Consumer Brands, E-Commerce, FMCG, HealthTech / MedTech / Healthcare

Basic Information

Auric, India's leading direct to consumer (D2C) Ayurveda brand, is starting millennials on a wellness journey by bringing them close to Ayurveda. They believe that if Ayurveda needs to move forward, it needs to find a place in the hearts and minds of millennials for they are the ones who will carry the flag of Ayurveda in future. This can only happen when Ayurveda becomes trendy, relatable & part of the pop culture - Turmeric Latte personality vs Haldi Doodh thought process.

Legal Name

:

Zenith Drinks Private Limited

Headquarters

:

New Delhi, Delhi, India

Business Model

:

B2C

Founding Date

:

2018

No. of Employees

:

<10

Core Team

:

1.

Deepak Agarwal

Founder & CEO

Timeline

2018

Company Incorporation

Jan | Company Incorporation

Started Full Time and Registered Company.

Product Launch

Oct | Product Launch

Product available for Sales.

2019

Key Customer Milestone

Nov | Key Customer Milestone

100k served customers.

Revenue Stream

E-commerce - Product

Physical Commerce

Target Market

B2C

22yo to 40yo, Conscious about Beauty / Wellness / Fitness, Upper Middle Class residing top 50 cities.

User Age

:

18 to 25, 26 to 34, 35 to 45

User Income

:

Upper-middle Income

Location

:

Funding

Total Funding

$1.9M

Investors

:

1.

Venture Catalysts

2.

Force Ventures

3.

Cactus Venture Partners

4.

9Unicorns

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