Eastablished in 2008 by Adhil Shetty, Arjun Shetty, and Rati Shetty, BankBazaar competes against the likes of SoftBank-backed PolicyBazaar and Accel-backed Coverfox. Apart from providing instant rate quotes on loans, mutual funds and insurance products. The company has been funded by the likes of Amazon, Sequoia Capital, and Walden SKT Venture Fund.