Bansiwala

Bansiwala taps into the human need for sweet cravings in a way that connects people to their roots.

Basic Information

Bansiwala is an omnichannel Indian Sweets and Savouries startup. Bansiwala taps into the human need for sweet cravings in a way that connects people to their roots. They cater to consumers who love traditional sweets but don’t typically visit unorganized old sweet shops. Over the past few decades, consumers and their preferences have changed significantly, but traditional mithai has not kept pace with this. The Bansiwala business model rests on delivering convenience, quality and variety at acceptable prices – through a super strong network of reliable suppliers, continuous product improvement, and a data-driven approach to customer and consumer management. What makes them unique Bansiwala is committed to transforming the mithai eating opportunity from a traditional fresh shop-produced cottage industry to a large FMCG format in which the products will be factory-made, standardized, have a long shelf life, and a consistent taste. They are working to create an FMCG version of the favorite mithais for Indians and offer them through a digital interface for the modern Indian consumer. They will sell Laddoo, Peda, Barfee, Gulab Jamun, Mysore Pak, and many more, but they will have all the elements of a large-scale, modern, digital, factory-made product and not a sweet shop. This is similar to the revolution that occurred in the chocolate-making industry about 80-100 years ago when chocolate-making moved out of kitchens and small shops in Europe and the UK to standard factories and supermarkets and achieved the scale that it has today.

Legal Name

Foodiago India Pvt Ltd

Headquarters

Mumbai, Maharashtra , India

Business Model

B2C, B2B2C

Founding Date

2019

No. of Employees

11 to 20

Core Team

Mridu Goel