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Bedeck Woods Pvt Ltd

Bedeck Woods Pvt Ltd

Bedeck Woods Private Limited (BWPL) was started in 2016 with a vision to serve online customers in the furniture category by providing quality products at value pricing and quality customer services.

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Basic Information
Bedeck Woods Private Limited (BWPL) was started in 2016 with a vision to serve online customers in the furniture category by providing quality products at value pricing and quality customer services. They launched their online-only brand DeckUp in 2017 to sell flatpack and DIY furniture products with limited categories and products. DeckUp also expanded to multiple categories ranging from living room furniture, storage, home office and bedroom furniture. They aim to continuously work on expanding the range of product offerings based on online customer needs. They also have an in-house customer service team for order processing, providing third-party installation services and addressing customer issues related to delivery and freight damages.
Legal Name
:
DeckUp
Headquarters
:
Hyderabad, Telangana, India
Business Model
:
B2C,  B2B  
Founding Date
:
2016
No. of Employees
:
21 to 40
Core Team
:
1.  
Utheja Pulluri
Co-Founder
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2.  
Vishal N
Co-Founder
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Timeline

2016

Company Incorporation

Jun | Company Incorporation

Company Incorporation

Founding Team Hired

Jun | Founding Team Hired

Founder and Co-Founder

Started Generating Revenue

Aug | Started Generating Revenue

Started selling other categories in Aug 2016

2017

Product Launch

Feb | Product Launch

Launched on Marketplace

2018

Became Profitable

Aug | Became Profitable

We started selling on Feb 2017 and were profitable by the Financial Year End March 2018

Revenue Stream
E-commerce - Product
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Target Market
B2C
DeckUp your Homes
User Age
:
18 to 25,  26 to 34  
User Income
:
Lower-middle Income,  Upper-middle Income  
Location
:
India  
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