Founded by a team of former Google and DoubleClick advertising leaders, Beeswax is pioneering the industry's first Bidder-as-a-Service™ ("BaaS"). By integrating their Bidder-as-a-Service™ technology with Operative's publisher-facing order management system, Beeswax enables companies to bundle their linear and digital inventory far more efficiently. Where previously siloed traditional and digital execution systems hindered publishers from delivering unified media buys to their advertisers, Beeswax's partnership with Operative empowers major media companies to package both programmatically-acquired supply and owned-and-operated inventory, within a single workflow. To date, Beeswax's Bidder-as-a-Service™ platform has been adopted by over 70 ad tech companies and marketers. Beeswax raised a $15M Series “B” round led by RRE, Foundry Group, and Amasia with participation from You & Mr Jones in January 2019. To date, Beeswax has raised a total of $28 million, including the $15M Series “B”, an $11M Series “A”, and approximately $2M in seed funding. Their Series “A”, raised in 2016, was led by RRE and Foundry Group.