BimaPay (BimaPay Finsure Private Limited), is a lending service provider that facilitates personal loans for the purpose of insurance premium payments through its partner lenders. Our USP as a platform is our capability to do the entire process on a real time basis from customer onboarding, KYC, credit check, e-mandate setup, loan contract signing and disbursements digitally without any manual intervention within a time frame of seven to eight minutes. Our aim is to help our customers have easy access to their insurance by providing them flexible payment options for insurance premiums. Additionally, for our partners who are brokers, agents and POSPs we help them increase their earnings by expanding their customer base. This effectively helps in increasing the insurance penetration in India.