BulkMRO was founded to consolidate the otherwise fragmented B2B marketplace for long-tail industrial products. Its customers are giant corporates that manufacture everything from medicines and cars to locomotives and turbines. The market for these industrial products is completely fragmented and corporates need to deal with thousands of mom-and-pop shops.
BulkMRO is disrupting this space by aggregating over 5,000 brands and 1.5 million products to become a one-stop online marketplace for industrial products.
The Indian B2B ecommerce market is expected to reach $700 billion by 2020. Major government reforms such as GST, Make in India, and the push to digitise the supply chain have created opportunities for players to consolidate the highly fragmented market. According to BulkMRO’s founders, this is their 'Flipkart moment.'
BulkMRO acts as a master vendor for large corporate customers, managing the entire pool of MRO (maintenance, repair, and operations supplies) through a network of indirect vendors on its platform. Thus, BulkMRO, as one centralised vendor, reduces the order intensity and reconciles GST input credits. Moreover, by consolidating orders across multiple, large customers, BulkMRO is able to negotiate better rates across brands. These discounts are ultimately passed on to the customer.
BulkMRO is currently hiring across functions to meet the demand from its growth velocity. It is expecting a 15x growth in the next 18 months. With offices in over 15 cities, BulkMRO plans to expand to 20 more cities in the next 18 months, as it scales across existing and new customers.
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