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Cananor Guild is one of Kerala’s first handloom luxury brands that focuses on scaling traditional weaving craftsmanship worldwide. Cananor Guild was built to support and revive the handloom industry of Kannur, Kerala. Founded in 1939, their legacy spans across four generations. At Cananor Guild, timeless designs are customised for the client in creating home furnishing products. What makes them unique: The brand works directly with the weavers and factories that ensure they get the best quality products for the best price as they are able to take away all the middlemen in the process making the brand truly direct to customers. The designs they create are fresh in the Indian market making the brand a perfect combination of quality, price and design which appeals to a large segment of the market. Their workforce comprises 95% women across all departments in the factory making it a women-centric brand.