Capital Quotient aims to help people inculcate a habit of saving, by leveraging technology, gamification, and a planning-first approach. Investments in different asset classes can be automatically synced for users on the platform if Capital Quotient is given permission to their emails and messages.
The company stands out as, from the beginning, it has maintained a strictly non-sales approach towards wealth management, steering clear of any distribution-based model.
In July 2019, Capital Quotient launched a payroll-based programme application, ‘Siply’, aimed at helping employees of small- and medium-sized enterprises in Tier II and III India cities, with IDFC Bank as the tech-integration partner for nodal accounts.
The advisory currently has a presence in Bengaluru and Bhopal. The company is targeting a 7x annual growth rate and revenue of Rs 10 crore by FY20. In addition to Tier I cities, it is also betting heavily on Tier II and III cities. The company said it plans to set up physical operations in 40 cities this fiscal.
Capital Quotient is also looking to counter competition by launching exclusive products on its platform.
At present, it largely caters to customers looking to pay back their loans by making smarter investment choices.