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Cloudtail was set up in August 2014 to redefine the online retail business by filling in the gaps of customer needs and providing the best value proposition to customers across India. Today, Cloudtail is one of the key sellers in the marketplace, offering customers a hassle-free process of purchase. Cloudtail, currently, has 6,000+ unique vendors and products from 11,500+ brands to delight its customers with great choices. They are committed to providing a platform to local vendors and manufacturers (with 700+ registered MSMEs) to help them grow in the e-commerce channel–through awareness creation, training, consulting and value-added services such as catalogue creation and the use of online tools. Cloudtail is a wholly-owned subsidiary of Prione Business Services, which is a joint venture between Catamaran and Amazon.