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As the name suggests, Cooked-at-home is a global directory for home cooked food! Bringing together people who love home cooked food and those who love to cook at home.
Basic Information
Cooked-at-home is a platform to bring together home chefs (Pakaos) and home food lovers (Khaos). Home cooked food, by definition, is not amenable to mass production and so quite unorganised at the moment, compared to the food production and packaging industry. To maintain the freshness factor and for customisation, exchanges between Khaos and Pakaos are necessary. Popularity of work-from-home is increasing, and people are looking for avenues to earn money from home. Growing awareness about healthy eating is giving home cooked food a fillip. High transient populations in metros makes for a large market of people missing cuisines of their origin/ home town. Palates are growing more adventurous and people want to try different but authentic cuisines. Entertaining at home with exotic cuisines is on the rise too. Variety in cuisines is being actively sought. Huge untapped pool of talented and willing home chefs, but no way for them to be found. However, at present, the platform has no arrangement for delivery services between transacting Khaos and Pakaos. Home chefs and their customers have to mutually decide on pick-up or delivery.
Legal Name
:
cooked-at-home
Headquarters
:
Mumbai, Maharashtra , India
Business Model
:
B2B2C  
Founding Date
:
Dec 2020
No. of Employees
:
<10
Core Team
:
1.  
Nalini Gvalani
Founder
Timeline

2012

Company Incorporation

Dec | Company Incorporation

Started a simple text version of the directory, no pictures and limited search options.

2013

Product Userbase Milestone

Dec | Product Userbase Milestone

Over 150 Pakaos registered from multiple cities in a years time.

Target Market
B2B
Offering visibility via a shareable searchable Listing for home chefs (Pakaos), a platform for them to showcase their home made goodies and for home food lovers (Khaos) to easily find them.
Client Segment
:
AdTech,  E-Commerce,  IaaS,  Services  
Target Companies
:
Startup  
Target Geography
:
Global  
B2C
Home food lovers (Khaos) seeking home made food nearby, or in their city, can easily search our directory listings by dish, cuisines, pincode, area, name of home chef (Pakao) or any other word, just like in Google.
User Age
:
18 to 25,  26 to 34,  35 to 45,  46 to 60  
User Income
:
Upper-middle Income,  High Income  
Location
:
Global