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Country Delight

Country Delight delivers farm-fresh cow and buffalo milk to customers on their doorsteps.

Agriculture, Direct-To-Consumer Brands, E-Commerce

Basic Information

Country Delight was started by Chakradhar Gade and Nitin Kaushal. It promises natural, fresh and unadulterated milk directly to the doorstep of the consumer. Their business model is subscription-based where a consumer orders once and is served on a daily basis. On the mobile application, consumers can set their daily/alternate day milk subscription plans as per their requirement. In addition, the consumer can also mark vacations when going for a holidays and pay milk bills through the app. The mobile app is a scalable way of acquiring consumers and also gives us the ability to cross-sell value-added products such as paneer, curd and ghee. For its sourcing, Country Delight engages directly with the farmer, eliminating all middle men, pays the farmer a premium for his milk, follows ethical procurement practices, invests in cold chain and quality testing infrastructure at the farmer's location, and improves the working capital cycle of the farmer by paying him earlier as compared to others.

Legal Name

:

Beejapuri Dairy Private Limited

Headquarters

:

Gurgaon, Haryana, India

Business Model

:

B2C

Founding Date

:

2015

No. of Employees

:

501 to 1000

Core Team

:

1.

Chakradhar Gade

Co-Founder

2.

Nitin Kaushal

Co-Founder

Revenue Stream

E-commerce - Service

Funding

Total Funding

$15.8M

Investors

:

1.

Alteria Capital

2.

Elevation Capital

3.

Orios Venture Partners

4.

Temasek Holdings

See More

Detail Round Breakdown

Round 1

$20M

Series Name

:

SERIES-E

Date

:

10th Jan 2024

Investors

:

1.

Temasek Holdings

2.

Venturi Partners

3.

Seviora Capital

Features

Orios Venture Partners earns 45X return on partial exit from Country Delight

Country Delight secures $20M funding from Temasek, Venturi Partners at $820M valuation

Country Delight’s milk mission

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Orios Venture Partners earns 45X return on partial exit from Country Delight

Country Delight secures $20M funding from Temasek, Venturi Partners at $820M valuation

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ONO

ONO is an agri-tech product company

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