Country Delight delivers farm-fresh cow and buffalo milk to customers on their doorsteps.

Basic Information

Country Delight was started by Chakradhar Gade and Nitin Kaushal. It promises natural, fresh and unadulterated milk directly to the doorstep of the consumer. Their business model is subscription-based where a consumer orders once and is served on a daily basis. On the mobile application, consumers can set their daily/alternate day milk subscription plans as per their requirement. In addition, the consumer can also mark vacations when going for a holidays and pay milk bills through the app. The mobile app is a scalable way of acquiring consumers and also gives us the ability to cross-sell value-added products such as paneer, curd and ghee. For its sourcing, Country Delight engages directly with the farmer, eliminating all middle men, pays the farmer a premium for his milk, follows ethical procurement practices, invests in cold chain and quality testing infrastructure at the farmer's location, and improves the working capital cycle of the farmer by paying him earlier as compared to others. See more

Legal Name

:

Beejapuri Dairy Private Limited

Headquarters

:

Gurgaon, Haryana, India

Founding Date

:

2015

No. of Employees

:

501 to 1000

Core Team

:
1.

Chakradhar Gade

Co-Founder

2.

Nitin Kaushal

Co-Founder

Funding

Total Funding

$44.2M

Investors

:

1.

Matrix Partners India

2.

Brand Capital

3.

IIFL Asset Management Limited

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