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Cowrywise is a wealth management application that provides Nigerians access to automated, high-yield savings and investment products with minimum deposit amounts of only 100 Naira. The app also includes financial planning tools and a digital wallet that facilitates and encourages use among customers. Cowrywise’s target population is young people, who are largely un- and under-served by formal financial service providers (youth are 33% less likely to have a bank account than adults). Cowrywise regularly adds new, interesting product features to keep customers engaged and intrigued. They also consistently develop rich, relevant content and an engaging experience on social media that keeps customers connected to the company and motivated to continue working toward their financial goals.