Mumbai-based Crophle aims to establish transparency in pricing and better value for farmers, especially for perishable products. By collecting ample IoT data, farmers can rely on Big Data processing to better optimize their farms. Big Data can provide more localized weather predictions, and it can be used to better gauge what type of crop yield a farmer can expect during a particular season. As algorithms grow more sophisticated and farmers collect more data, artificial intelligence will continue playing a larger role in contemporary farming practices. Crophle targets to end the corrupt chain for the welfare of all. It intends to bring transparency in pricing and value which could lead to an increase of income by 8 to 10 percent for the farmers.