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Founded in 2018 by Anurag Saboo and Gaurav Pushkar, DaMENSCH’s product line includes ‘Deo-Soft’ - odour cancelling underwear, and ‘Neo-Skin’ – thermo-regulating vests made from a curated composition of sustainable bamboo fibres. DaMENSCH’s latest packaging is made from corn and is devoid of plastic. The brand’s target audience comprises men in the 20-45 age group. The brand sells through its own website and other major e-commerce retailers such as Amazon, Flipkart, and Myntra. In November 2020, the brand raised Series A funding of about Rs 50 crore from Matrix Partners India, Saama Capital, Whiteboard Venture Partners and Alteria Capital.