Dipali Shah, a well-established and a reputed socialite of Ahmedabad working as a designer and a stylist under the eponymous label ‘Dipali Shah’ started off in 2014, backed by the acclaimed builder's group Shivalik Group. She is prominent in designing western silhouettes with traditional fabrics. The label is renowned for its distinctive use of colours, quality of fabrics including silk, falling material, Georgette, velvet, net, crape and many more. She is renowned for customising the dress, intricate embroideries and for having a gloriously rich aesthetic. The store is located at one of the hype localities of Ahmadabad – Judges Bungalow Road.