Eccentric Engine was founded in 2012 by Varun Shah and Gaurav Rane, with an aim to utilise gaming technology to enable brands to engage with their audiences. In the first four years, they partnered with brands across industries: FMCG, tourism, banking and financial services and insurance and automotive. In 2016, the company decided to focus its services on the automotive industry. Eccentric Engine has a production unit in Pune and a research facility in Belgium. One - 3D is the company’s flagship visualisation platform that helps generating all visual content at scale. Vision One - 3D is its configurator solution that helps close the gap between visualisation and price quotation. Their content automation platform helps in personalising content basis intent and demographic preferences, which mean an OEM can have a mass-scale customised engagement, designed using various data points.