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Noida based FabAlley is an Internet-first brand for women's fashion. Started out with providing curated accessories including jewellery, shoes and bags. Offers fast fashion clothing as per latest trends globally and in India. Does marketing with magazines like Cosmo, Grazia and fashion bloggers like High Heels Confidential, POPxo. FabAlley understands the evolving western-wear needs unique to Indian women and focuses on providing 360degree wardrobe solutions covering all facets and occasions. With Curve, the brand has tapped into the burgeoning plus-sized market, which is currently highly under-serviced with too few brands providing too little versatility in terms of design and trend-centricity.