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Fireboltt is a leading Indian brand in the audio and wearable segment. Started in 2015 Fire-Boltt has officially been adjudged as the undisputed leader in the smartwatch player in India as well as internationally. As per the latest Counterpoint Research report, the brand registered a stupendous 394% Quarter-on-Quarter growth during Q3 2021 to become the fastest growing smartwatch brand. Globally, Fire-Boltt ranked alongside Apple and Realme as the fastest growing smartwatch players during the given timeframe. “Both IDC and Counterpoint Research reports confirm that Fire-Boltt is now the biggest names in India when it comes to smartwatches". Just like a cellphone in every hand is a reality today, we want a smartwatch on every wrist in wake of the new normal. Fireboltt leads the growth of the local market with diverse product portfolio targeting the budget and mid segments, as well as strong partnerships with e-commerce players, financial institutions and celebrities. To resonate better with the target audience, the brand on-boarded Virat Kohli & Vicky Kaushal as the brand ambassadors.