Bengaluru, Karnataka based Fireside Ventures is a focused early-stage investment platform for consumer brands who are closely aligned with the rhythm of consumer businesses. They invest in young start-ups and supports them through their evolution by providing in house resources along with a partner and advisor network. The fund aims to invest in consumer brands across sectors such as food and beverages, personal care, kids & education, Lifestyle and home products etc. From prototyping and consumer testing to a longer initial gestation period, and a greater need for mentorship, they understand the highly specific needs of a consumer startup. Anchored by a slew of marquee investors, including Premji Invest, Westbridge Capital, Mariwala Family Office, Unilever Ventures, Emami Ltd., RP-Sanjiv Goenka Family Office, Sunil Munjal’s Hero Enterprise Investment Office and ITC Ltd., Fireside manages a corpus of Rs 3.4 Bn to be invested in exciting consumer brand startups in multiple rounds, from Seed to Series A funding. Fireside is also building a first-of-its-kind ecosystem for entrepreneurs in this space, with a strategic support network of in-house and partner resources. The Fireside Circle offers the unique privilege of mentorship from leading lights in the consumer brand space. Fireside Ventures current portfolio includes Boat, Yoga Bar, Samosa Singh, Goodness Beverages, Design Café, Bombay Shaving Company, Mama Earth, Pipa Bella, Vahdam Teas, Kwik 24, Magic Crate, Alpha Vector, Fable Street, Gynoveda, Sarva Yoga, and Slurrp Farm amongst others.
