Fitday is a one-stop retail and online portal for products that have been curated after thorough research and evaluation of the body’s nutritional needs.
At Hyderabad-based Fitday, they partner with brands that believe and practise the same principles as them, sourcing organic and locally grown produce and authentic raw materials to create nutritious and stellar quality products at economical costs. Fitday’s focus is to introduce pleasant-tasting supplements that are convenient and interesting to consume, in addition to leveraging rising awareness for on-the-go supplements to tackle increasing occurrences of vitamin deficiencies and malnutrition. It aims to serve older adults who are at high risks of chronic diseases due to vitamin deficiencies. Their large repository of protein supplements, vitamins and minerals, sports nutrition, and other wellness products are carefully curated for their customers, providing them with a selection of the most effective products to support their journey. In June 2021, Fitday invested ₹25 crores to develop nutrition gummies.