company logo
Fix My Curls is a Curly & Wavy hair care brand that aims to help everyone in India embrace their natural hair texture. By natural, they mean hair that is not manipulated by salon treatments like keratin, or straightening.
Basic Information
Fix My Curls offers a hair care range that is specifically targeted for manes that are anything but straight like slightly curly, wavy to very richly curly hair textures. A venture that started in 2019, today boasts of a close-knit community of people who don’t complain, but flaunt their curly/wavy textured hair - simply embracing every feature that they were born with, instead of ‘treating’ it. Their products have been designed and created with the intention of healing damaged hair, eliminating dandruff and itchiness, and redness, giving you the mane you miss. What makes them unique Whenever they do consultations or recommendations, they always give a balanced range so there isn’t an initial overload! Moreover, having curly/wavy/textured hair means that you need to look into density, porosity, and hair history for each individual when making decisions about what to use! They help with this because their range of products is vast enough to create a mix and match of a combination that works for your hair.
Legal Name
Curls And More LLP
Gurgaon, Haryana, India
Business Model
B2C,  B2B  
Founding Date
No. of Employees
21 to 40
Core Team
Shaily Mehrotra
Anshita Mehrotra


Product Launch

Sep | Product Launch

Starting point: 2019 April, the idea was born. Launch 1 (August 22nd on Amazon) : a 5 step process, starting from cleansing to conditioning to styling your hair, at the time a very new concept in the Indian hair care market.


Key Revenue Milestone

Jan | Key Revenue Milestone

In january, we finally hit a consistent revenue of 80 lakhs every month, doing 1CR for the first time in January was a big deal for our whole team.

Target Market
Our key clients are women and men with textured hair, from the ages of 18-35, who can spend anywhere from 10K rupees a year on their hair.
User Age
18 to 25,  26 to 34,  35 to 45  
User Income
Lower-middle Income,  Upper-middle Income