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Blade is committed to reducing travel friction by enabling cost-effective air transportation alternatives to some of the most congested ground routes in the U.S. and abroad. In December 2018, Blade announced their intentions to launch an Urban Air Mobility Pilot Program in India. Blade is operating the service in partnership with equity investment firm Hunch Ventures. Blade India enables fliers to helicopter between Blade Lounges being constructed at convenient urban heliports, avoiding large commercial airports entirely as they transform unpredictable four to eight hours drives into short 35-minute flights. Initial routes connect the cities of Juhu and Mahalaxmi with heliports in Pune and Shirdi. Passengers must download the Blade app to their iOS or Android device, sign up for an account, and enter additional information such as a valid phone number and credit card details. When a passenger wants to fly, they open the app and select an existing flight to join at a time that works for them. If no times work for the passenger, they can crowdsource their own flight at a more convenient time; any remaining seats on a crowdsourced flight may then go on to be sold to other flyers through the digital community Blade provides in-app.