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Fountain9 is the Waymo of planning solutions. Our AI engine continuously senses changes in demand and supply constraints like pricing, events, lead times. We enable agile supply chains which quickly react to unforeseen changes in demand or supply.
Basic Information
Fountain9 offers an AI powered autonomous planning solution for CPG and retail companies to help them minimize loss of sales from stock outs and inventory pile-ups. Our solution brings all interrelated function around demand, inventory, suppliers, pricing and marketing on one platform. This helps to create a system of intelligence providing omni-channel demand sensing for better visibility into future demand. It also enables simulations to see the impact of pricing/ marketing strategies and stock out predictions with automated procurement plans for proactive stocking and replenishment.
Legal Name
Fountain9 Pvt Ltd
Mumbai, Maharashtra , India
Business Model
B2B,  B2B2C  
Founding Date
1st Feb 2019
No. of Employees
Core Team
Rajas Lonkar
Co-Founder & CTO
Niki Khokale
Co-Founder & CEO
Tech30 Pitch


Accelerator / Incubator Program

Feb | Accelerator / Incubator Program

Selected in the first class of 100Watts retail tech accelerator comprising of great network of retail practitioners, CIOs and investors.

Product Launch

Jul | Product Launch

Ran multiple pilots in the middle of the COVID-19 outbreak despite the slowdown and officially launched our product.

Key Customer Milestone

Aug | Key Customer Milestone

Signed up our first corporate customer

Strategic Partnership

Sep | Strategic Partnership

Established alliance partnership with KPMG, Qentelli, Reflexive Supply Chain solutions for scaled distribution.


Oct | Awards

Got selected to work with P&G innovation lab and was awarded the winning team at ICS Ignite Startup Challenge.

Revenue Stream
Target Market
Our target is supply chain functions in ecommerce and mid market retail + CPG companies selling everyday items like groceries, medicines, beauty cosmetics.
Client Segment
Direct-To-Consumer Brands,  E-Commerce,  FMCG,  FoodTech  
Target Companies
Medium Enterprise,  Large Enterprise  
Target Geography