Founded in 2017, GlowRoad connects over 6 lakh resellers across 2,000 cities. The e-coomerce site provides its users access to a virtual shop, millions of products, payments and shipping facilities thereby removing the hassles of starting an online business. Users can earn money by selling these products within their network. GlowRoad has been funded by the likes of Accel, CDH Investments, Vertex Ventures, and Korea Investment Partners.