GreenPark provides team and individual competitions, keeps score, and provides rewards like just about every traditional game out there. In particular, the GreenPark approach is designed to appeal to younger sports-minded casual fans who also are frequently also gamers, whether at the intense levels of PC esports leagues or with far more low-key casual mobile games. Like those latter titles, GreenPark Sports is free-to-play and has the opportunity to monetize through advertising, virtual goods sales and other in-app purchases. The GreenPark “world” will consist of a series of virtual areas each devoted to one of several pro leagues, with every team from those leagues represented. In December 2020, GreenPark signed a partnership with the NBA and added $14 million in a Series A investment round.