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GreyMatter directly works with farmers on a panchayat level community commerce and financing model. They cater to farmers' needs through their land size-based service packages. Enrolled farmers get quality agricultural inputs delivered at the village level, agri-advisory services to improve their yield, and post-harvest support to get a better price for their harvest. They are currently associated with 2,500+ farmers with 3,500+ acres under their service package. So far, they have delivered around ₹ 80 million worth of services on credit. They believe that serving smallholder farmers in India presents one of the greatest opportunities for scale and impact in both agricultural and financial inclusion today.