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Founded in 2020 by Sreedhar Peddineni, Santa Thounaojam, Sundar Vellaichamy and Chandramani Tiwary, GTM Buddy's software-as-service platform helps sellers to accelerate their deals and improve win rates by delivering relevant information and messages to their prospective buyers. Powered by the Contextual AI engine, GTM Buddy’s platform pre-processes all the sales enablement content available within the organisation's content repositories, auto indexes them, and then surfaces the most relevant information during a "conversation" with a prospective buyer. It is in this context that GTM Buddy leverages the latest advancements in technology, design and AI to deliver the right information to the sellers at the right time, information that is contextually relevant to the buyers; available within the tools that are used by them on a daily basis.