Sahil Lavingia founded Gumroad in 2011 with the intention of making selling as easy as social sharing. Creators such as authors, comedians, designers, filmmakers, musicians, and software developers use Gumroad to sell products directly to consumers; mostly digital content like albums, comics, ebooks, films, games, music, or tutorials. Gumroad is built as a plug-and-play product that offers payment processing, file hosting and delivery, marketing and communications tools, and consumption experiences for a diverse array of verticals. Many major and independent musicians and cosplay models have sold products via Gumroad, including Eminem, Bon Jovi, Garth Brooks, Girl Talk, Wiz Khalifa, David Banner, Ryan Leslie, Sara Bareilles, and Sam Hyde.