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Hammer is an athleisure tech brand catering to tech hardware needs in wearables category.
Hammer Lifestyle is a D2C and an FMEG (Fast moving electronic goods) brand dealing in fast paced lifestyle gadgets. Established in 2019, Hammer launched itself in 4 broad categories- Truly wireless earbuds, wireless headphones, wireless earphones and smartwatches. They have expanded their product portfolio to smart wireless and IoT devices. What makes them unique Hammer's USP lies in the quality of its gadgets despite the cut throat competition in the tech space. It focuses majorly in providing the best product experience through comfortability in its products. The brand is targeting a revenue goal of INR 40 Cr by FY24. It is aiming to become a One stop Fast moving electronic goods (FMEG) marketplace.
2019
Jan | Company Incorporation
It was started on 19th Jan 2019.
2021
Mar | Key Revenue Milestone
Website revenue crossed 1cr.
B2C
Customer profile : 25 to 35 yr, tier 1-2 city, male centric.
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