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Hammer

Hammer is an athleisure tech brand catering to tech hardware needs in wearables category.
Electronics & Appliances  
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Basic Information
Hammer Lifestyle is a D2C and an FMEG (Fast moving electronic goods) brand dealing in fast paced lifestyle gadgets. Established in 2019, Hammer launched itself in 4 broad categories- Truly wireless earbuds, wireless headphones, wireless earphones and smartwatches. They have expanded their product portfolio to smart wireless and IoT devices. What makes them unique Hammer's USP lies in the quality of its gadgets despite the cut throat competition in the tech space. It focuses majorly in providing the best product experience through comfortability in its products. The brand is targeting a revenue goal of INR 40 Cr by FY24. It is aiming to become a One stop Fast moving electronic goods (FMEG) marketplace.
Legal Name
:
Hammer lifestyle Pvt. Ltd
Headquarters
:
Panipat, Haryana, India
Business Model
:
B2C,  B2B,  B2G  
Founding Date
:
2019
No. of Employees
:
21 to 40
Core Team
:
1.  
Vikas Aggarwal
Director
2.  
Rohit Nandwani
Founder & COO
Timeline

2019

Company Incorporation

Jan | Company Incorporation

It was started on 19th Jan 2019.

2021

Key Revenue Milestone

Mar | Key Revenue Milestone

Website revenue crossed 1cr.

Revenue Stream
E-commerce - Product
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Target Market
B2C
Customer profile : 25 to 35 yr, tier 1-2 city, male centric.
User Age
:
18 to 25,  26 to 34  
User Income
:
Upper-middle Income  
Location
:
India Tier 1,  India Tier 2  
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