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Healux

Healux

Healux is a premium brand which sells the best-in-class products among similar product categories sold in India.

Direct-To-Consumer Brands, E-Commerce, Marketplace, Furniture & Home decor

Healux

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Basic Information

Healux is a premium brand which sells the best-in-class products among similar product categories sold in India. The products sold are carefully chosen and responsibly sourced to help home makers to manage her family and home more efficiently as a Smart Home Maker. What makes them unique: Their aim is to be a one stop shop for best-in-class products and services that will help transform an ordinary homemaker into a Smart homemaker. They want to transform from a Social Selling company to a Social Commerce company. They also want to empower ordinary women from all walks of life to become successful entrepreneurs.

Legal Name

:

Healux International Pvt. Ltd.

Headquarters

:

Bangalore, Karnataka, India

Business Model

:

B2C, D2C

Founding Date

:

2015

No. of Employees

:

11 to 20

Core Team

:

1.

David Stanley

Managing Director

2.

Manoj K George

Vice President

3.

Gireesh Narayan

Vice President

Timeline

2015

Oct | Product Launch

Healux International was launched simultaneously at Bangalore, Mumbai, Hyderabad & New Delhi

2017

Apr | Product Launch

Perfecto the fastest cooking Pressure Cooker in India was launched by Healux

2022

Mar | Product Userbase Milestone

Healux crossed the Happy Customer base of One Lakh

Revenue Stream

Commission on transaction

E-commerce - Product

Physical Commerce

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Target Market

B2C

Target customer for Lady Cool is the ladies who live in Tier 1 - 3 cities, Pan India & are responsible for 80 % of the home purchases.

User Age

:

26 to 34, 35 to 45, 46 to 60

User Income

:

Lower-middle Income, Upper-middle Income, High Income

Location

:

India, India Tier 1, India Tier 2, India Tier 3

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