Herbal Clean, founded by Sunil Kumar Singh and Varun Anand, is a chain of live laundry and dry cleaning stores in India. The company aims to address the unorganized nature of the laundry industry, which accounts for 95% of the country's laundry services. Herbal Clean uses high-end machines and eco-friendly chemicals for washing clothes and equipment for steam ironing. They focus on hygiene and follow all Covid 19 guidelines. Herbal Clean also offers shoe cleaning and restoration services, handling high-street brands. Their services include 100% garment care label adherence, zero shrinkage, color restoration, color bleeding proof process, 99% stain removal, and innovative technology for two shades brighter whites. Innovation at Herbal Clean includes transforming laundry from a labor-oriented to a mechanism-driven industry, importing the latest machines and Pro-Fabric chemicals, and transforming the pen-paper industry into a web-based operation. The company has embraced digital infrastructure and modernized its services, offering web-based CRM for order management and mobile apps for easy operations. Herbal Clean's franchise business model allows for the ownership of 40% of their total stores by partners. They have faced challenges in matching the price of their service to the cost of doing laundry at home, but have introduced the "Refer a friend" campaign to spread awareness. Herbal Clean has become India's largest laundry chain, growing exponentially in metros and Tier 2 & Tier 3 cities, with 51% of stores successfully running in these areas. By 2025