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HiYo is a D2C startup focused on optimising the consumer acquisition cost (CAC) model by leveraging engaged communities. HiYo plans to launch at least one more brand this calendar year and expand into the consumer technology space. With CACs rising by the day for D2C brands, a lot of revenue is spent on activities such as marketing. On the consumer front, HiYo aims to simplify the D2C model by adding a layer of commerce to creator-led communities, thereby significantly reducing CACs.