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IDAM House Of Brands

IDAM is a House of FMCG Brands on a mission to make multiple categories ranging from skincare, cosmetics, pet care, daily consumables, etc. accessible to one and all with its customer-first approach.

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Basic Information
Group IDAM is a House of FMCG Brands backed by Ananta Capital on a mission to make multiple categories ranging from skincare, cosmetics, pet care, daily consumables, etc. accessible to one and all with its customer-first approach. The vision with our portfolio brands is to be a conscious & conscientious partner in all walks of life to all demographics & genders through all their age & stage lifecycles. The founders of the group Aakash and Saahil come from humble beginnings but a deep-rooted passion to create a global organisation with not just safe and natural products but also give India effective choices at accessible prices backed by a highly empowered and motivated dream team.
Legal Name
:
IDAM Wellness Pvt Ltd
Headquarters
:
Gurgaon, Haryana, India
Business Model
:
B2C  
Founding Date
:
2018
No. of Employees
:
251 to 500
Core Team
:
1.  
Aakash Anand
Founder & CEO
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2.  
Saahil Nayar
Co-Founder & COO
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Timeline

2021

Raised Funding

Jul | Raised Funding

Bella Vita Organic raises $10 million from Ananta Capital.

Key Leadership Hire

Oct | Key Leadership Hire

Saahil Nayar, Co-Founder & COO, will be responsible for the group's portfolio brands expansions and strategy.

Acquired a Company

Oct | Acquired a Company

Idam House Of Brands acquires MeeSoGood, a premium F&B brand.

Acquired a Company

Oct | Acquired a Company

IDAM House Of Brands acquires pet wellness firm Petveda.

Awards

Dec | Awards

Bella Vita Organic confers Most Trusted Brand for Natural and Ayurvedic Products at Golden Glory Awards 2021.

Revenue Stream
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Target Market
B2C
From teenagers to old.
User Age
:
Less than 18,  18 to 25,  26 to 34,  35 to 45,  46 to 60,  More than 60  
User Income
:
Lower Income,  Lower-middle Income,  Upper-middle Income,  High Income  
Location
:
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Funding

Total Funding

$1.0M

Investors
:
1.  
Ananta Capital
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